Here are my 2 cents:
Back in the day HUTCH offered lifetime warranties with their frames for about 1 year.
After they stopped offering this it appeared that "lifetime" took a new meaning. They took a huge loss in replacing frames in that time period so they removed this warranty. They took this loss because of one thing, the bikes did not hold up. Yes they were designed very light and strong, but just not strong enough. Underestimating the physical stresses the average BMX rider bestowed upon their ride, lighter was not necessarily better.
The point that cracks me up is the "integrity" comment of HUTCH BITD.
Example:
1) Buy a bike with a "Lifetime Warranty"
2) Crack that frame within 9 months (but the warranty is no longer offered)
3) Fight with the local bike shop you bought it from because HUTCH won't replace it for them
4) Threaten to sue HUTCH for bait and switch, and they agree to replace it "this one time".
5) After not having a replacement for 4 more months you finally get your frame?
6) Replacement frame also cracks.
7) Get a GT and never look back.
John, I think you are on the right track. If you make frames just build them stronger, and stand behind your marketing commitments.